A better healthcare access to a complete application with a combination of certain important Health features.
Overview
Meddoc offers comprehensive primary care services that prioritise your overall health and well-being. Meddoc primary care doctors specialise in holistic healthcare and are equipped to address a wide range of physical, emotional, and mental health concerns under one roof. With Meddoc, you can streamline your healthcare experience by scheduling just one appointment to discuss multiple health issues with your dedicated primary care provider.
The outcome
The goal is to improve healthcare access remotely by creating an integrated app. Users can book appointments with health experts, securely purchase medications with digital prescriptions, and access health articles and updates. This solution aims to provide convenient and reliable healthcare services during the pandemic and beyond.
The impact
Meddoc enhancements were profound, garnering enthusiastic responses from users and stakeholders alike. The incorporation of animations, accessibility features, and a sick-leave function led to improved user engagement and satisfaction. Furthermore, rigorous user testing and preference assessments refined the app's usability, enhancing functionality and effectiveness. The project's success enabled Meddoc to solidify its position as a premier healthcare platform, bolstering its reputation and attracting a broader user base.
My Role
Research
Product Design
Website Design
Conceptual Design
Tools
Figma
Miro
Maze
Adobe Suite
Client
Meddoc
WHAT DOES MEDDOC DO?
Meddoc is an innovative healthcare application designed to enhance access and convenience for users seeking medical support during the pandemic. Through Meddoc, individuals can effortlessly book appointments with healthcare experts, purchase prescribed medications by uploading digital prescriptions, and access a wealth of health-related articles and updates. The platform's upcoming features, including animated prototypes, dictation for users with visual impairments, and a sick-leave feature, aim to further improve accessibility and functionality. With continuous user testing and refinement, Meddoc ensures a seamless user experience, empowering individuals to manage their health needs effectively within a digital framework.
01/
The Problem
PROBLEM STATEMENT
While we're all staying at home as much as possible during the pandemic, we still need to fulfil our basic needs. Many people still require medications or need medical support for something other than COVID-19.
PROPOSED SOLUTION
A complete application with a combination of certain important features will be needed to provide better healthcare access in such times. These features will enable users to book appointments with health experts, buy prescribed medications with the possibility of uploading the digital prescription sent by a health expert, and read health-related articles and write-ups about health solutions and up-to-date health news.
02/
Competitive Analysis
S.W.O.T ANALYSIS
To understand the market and competitors and to also get a big picture of how Meddoc should position itself against competitors, i carried out an analysis of two similar apps. This provided insights about each competitor´s strengths, weaknessess, opportunities and threats.
03/
Survey Research
USER SURVEY
I conducted a user survey by reaching out to more users through multiple-choice questions. The results from the survey allowed me to reach more users and gather initial or follow-up insights. This provided a useful basis for scripting interview questions to dig deeper into survey findings.
SURVEY INSIGHTS
Out of 41% out of 17 participants visit the doctor only when ill. The rest visit once a month and few times a year.
Over 60% of the participants have sent and received email from the doctor and also make use of health related websites or application
Participants would instead use a smartphone app for health-related issues.
The main reason why participants would rather use an app for online consultation is the duration of time it takes to get consulted by a doctor.
Most participants find scheduling appointments more important than other features.
Participants find including an online pharmacy less important than other features.
04/
Interviews
USER INTERVIEWS
Interviews helped me understand the problem space as well as potential customers of Meddoc. I got to understand their mental models, pain points, needs and goals, suggestions and challenges. I categorized the findings into common themes.
INTERVIEW INSIGHTS
The participants dislike waiting long in line for an appointment.
The participants want an app where their health records and data are kept safe from external malware.
Also, the app should be ad free to avoid user frustration.
The participants often browse the internet in search of health tips and solutions.
Participants don't mind paying for online consultations.
Want the online consultation fee to be as affordable as the usual consultation.
The app should include an online pharmacy and a variety of doctors. Insurance should cover the consultation fee.
USER PERSONAS
Based on the research analysis, I identified 3 user personas from the demographics. These personas help drive the design decisions by taking their common needs and bringing them to the forefront of planning before starting the design process.
05/
Journey Maps
USER JOURNEY MAP
User journey map helped me understand the context of users and gave a clear picture of of the steps the users would go through when engaging with the product.
USER FLOW AND TASK ANALYSIS
At this point, the project had become well-rooted. I had a thorough understanding of its core features, structure, and functionality. The goal of this stage was to organise and structure all the content from the research phase. I created a basic flow of each step on the user's path.
06/
Card Sorting
CARD SORTING AND INFORMATION ARCHITECTURE
In this stage, I used the card sorting method to help refine, design and evaluate the information architecture of the app. In the card sorting session, participants organized and labelled cards and features into categories that made sense to them.
07/
Wireframing
LOW AND MID FIDELITY WIREFRAMES
Using the structure of the site map, I drew out sketches of the app's main features first on paper. Main features like the flow to book an appointment, pharmacy and health blog. I went further by translating the low - fidelity wireframes to mid - fidelity wireframes.
After that, i created an interactive prototype of the screens in order to test the usability of the application.
08/
User Testing
USABILITY TESTING
I used the Rainbow Spreadsheet with different colours to represent the study’s participants. The spreadsheet includes all of the data collected during the UX study. I was also involved in the Affinity Mapping process to organize ideas and insights by sorting the observations, errors, positive quotes and negative quotes into groups.
LEARNINGS AND TAKEAWAYS
Replacing "lorem ipsum" dummy texts with actual texts as some participants couldn´t make out of what it meant.
Furthermore, I'll create a screen that shows the user has successfully sent a message to the doctor.
I'll also create a more interactive category section on the major screens so the user can scroll through different options.
I also plan to make the like buttons interactive so when the user likes a content or a profile, the like button changes state.
09/
Iteration
MAKING CHANGES
M Cobanli, the founder of OMC Design Studios, said; “Great design is the iteration of good design”.
I made further adjustments by taking what I learned from the usability tests and the other evaluation methods.
10/
Validation
STYLE GUIDE
The finalized prototypes were designed into high - fidelity screens. Before then, i came up with a style guide in order to keep the design and development aligned. A medical sphere usually associates with the colour blue as it symbolises peace, calmness and serenity so i used a dark blue colour palette.
Final Design
Introducing
MEDDOC
Payment Management
After the user attempts to pay for a service, a payment option screen is displayed for the user to choose from the available options. After the user gives their details, an immitation of their card is displayed above the form.